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This study was carried out to uncover the relationship between electorates’ political voting choice during general elections and chances of winning by a political candidate: A case of 2023 Abia State gubernatorial election. The objectives of the study include, to: examine the relationship between election campaign promises, investigate the relationship between financial suitability of a political candidate and ascertain the relationship between personality of political candidate and chances of winning by a political candidate. This study adopted a descriptive research design. The target population of the study comprises the eligible electorates in Abia State, Nigeria. Primary data was used for the study. The questionnaire administered to the electorates contained measures of electorates’ political voting choice during general elections and chances of winning by a political candidate. Out of 400 questionnaires distributed, 356 respondents participated in the survey; only 334 copies of questionnaire were validly filled and returned for the final analysis. For data analysis, correlation coefficient was used to facilitate the analysis. This study recommends that political parties and their political candidate should always endeavour to fulfil or keep to their election campaign promises after voted into office. The study also recommends that political parties should always ensure that their political candidates are financial suitable. Finally, the authors recommended that political parties should ensure that a political candidate who is their flag bearer is one whose personality and reputation is not in doubt. The Rational Choice Theory by Downs (1957) was employed in this study to explain the electorate voting choice.
Aniuga Chukwuma (PhD.)1, Dibie Victor Monday (PhD.)2 & Anikwe Sunday Obinna (PhD.)3
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Determinants of Electorates Political Voting Choice during General Elections and Chances of Winning by a Political Candidate: A Case of 2023 Abia State Gubernatorial Election
Aniuga Chukwuma (PhD.), Dibie Victor Monday (PhD.) & Anikwe Sunday Obinna (PhD.)
Editorial
Published: 28 September 2024
8(2) 107 - 122.
Abstract
Affiliations
Department of Marketing, College of Management Sciences, Michael Okpara University of Agriculture, Umudike, Abia State1,2,3
Corresponding Author
Aniuga Chukwuma (PhD.)
Cite this article
Aniuga Chukwuma, Dibie Victor Monda & Anikwe Sunday Obinna (2024). Determinants of Electorates Political Voting Choice during General Elections and Chances of Winning by a Political Candidate: A Case of 2023 Abia State Gubernatorial Election. Otuoke Journal of Management Sciences, 8(2) 107 - 122.
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